I’m Larae Malooly, an Amsterdam Copywriter (and editor) with professional experience since 1998.
I write within many sectors: culture, civil society, education, business, advertising and marketing agencies. I’m also a creative ghostwriter for books, biographies, memoirs, and even eulogies (true story).
This means I can help you conceptualise, create a strategy, outline, or campaign, research the material, and synthesise all this — with your message and inspiration in mind.
As an editor, I’m a stickler for not just grammar but also for flow, voice, and ensuring the concepts are concise yet engaging. As a journalist and writer, my passion is interviewing people, or rather, having a candid conversation, and telling their story.
As a native English speaker, my knack for communication comes from years in broadcast media and print journalism. My career has crossed many platforms, be it writing and editing copy in print, online, or for tv & radio.